Hops Conference in Asheville in March! View the program and register now!

We have a great program lined up for the South Atlantic Hops Conference on March 24 and 25 at the Crowne Plaza Resort in Asheville, NC. With three tours to choose from on Friday and a full day educational program and tradeshow on Saturday, you will get the chance to learn everything there is to know about growing hops in the South Atlantic region. Early bird registration ends on December 31, so if you want to save a little money, take a minute to register now. Regular registration is open through March 11, but don't wait too long because we sold out last year!

The program is printed below (subject to minor changes). And this the conference website:


We have three big buses reserved this year and we are putting together three different tours for Friday afternoon. We are still finalizing the details but we can tell you that Riverbend Malt House, the NCSU Research Hop Yard, Sticky Indian Hops, North River Farms (barley), Sierra Nevada Brewery, H&K Farm (hops), and New Belgium Brewing will each be on at least one of the tours. You will have to choose one of the three tours. They will be different because most places can't handle 150 visitors in an afternoon! Information on how to reserve space on the tour of your choice will be posted later. If you register for the tours before we post that, we will email that information to you and you will get "first dibs". Start with an early lunch at the hotel and buses will start boarding around 11:45 for a noon departure.


There will be a single bus making a continuous circuit including the breweries and the hotel. This will run from 6 pm to 10 pm. You are welcome to get on and off at will, but if you miss the last bus, you need to find your way back to the hotel (lots of taxi and Uber opportunities in Asheville). Catawba Brewing Co. is our special partner for the evening. They are going to brew a conference beer made with local ingredients! Attendees will get a ticket for one glass of the conferernce beer, but after that you will have to buy all your own beer and food that evening. Catawba Brewing Co. is also offering a brewhouse tour and tasting for our group, but you have to register and pay for that separately through this Catawba Eventbrite page (be careful about signing up for the 6:00 tour in case your bus is running behind).


8:00-9:00 Registration

9:00-9:15 Welcome-Jeanine Davis

9:15-10:00 Keynote: The Hops Industry Across the Globe and Where the South Atlantic Growers Fit In-Scott Jennings, Sierra Nevada Brewery, Mills River

10:00-10:30 Break

Concurrent Sessions: Beginners (B) Experienced Growers (E)

10:30-11:10 (B) How to grow hops in the South Atlantic-the basics-Laura Siegle, Virginia Extension-and Holly Scoggins, Virginia Tech (E) Processing hops-drying, pelletizing, storing-Solomon Rose, Organarchy Hops

11:20-12:00 (B) If I could do it all over again-a grower‘s perspective-Phillip Davis, Sticky Indian Hops-and Stan Driver, Hoot'n Holler Hops (E) Our experiences with hop harvesters-Jeanine Davis-NC State University, Justen Dick, Kelly Ridge Farms, and Solomon Rose, Organarchy Hops

12:00-1:00 Lunch

1:00-1:40 (B) Selling hops to local brewers-Phillip Davis, Sticky Indian Hops and Heidi Dunkelberg, H&K Farms (E) Hops chemistry from ground to glass-Ken Hurley, Virginia Tech

1:50-2:30 (B) The business of growing hops (financing, taxes, insurance, incorp. etc)-Adam Hopkins, University of Tennessee (E) Brewers Panel-How are local growers doing?-Scott Jennings, Sierra Nevada, Kevin Sondey, Catawba Brewing Co., and Matt Norman, Frog Level Brewing

2:30-3:00 Break

Concurrent Sessions: A and B

3:00-3:40 (A) Old Dominion Hops Coop-what it is, how it works, and benefits of belonging–Stan Driver, Hoot'n Holler Hops and Nat Ables, Highline Hops (B) Hops and daylength-grower and researcher experiments-Justen Dick, Kelly Ridge Farms, and Colleen Doherty or Eric Waddell, NC State University

3:50-4:30 (A) What am I allowed to spray on my hops? Laura Siegle, Virginia Extension and Patrick Jones, NC Dept. of Agriculture & Consumer Services (B) Leveraging the local growers' competitive advantages and varieties to avoid planting in 2017-John Bryce, the Lupulin Exchange

4:30-4:45 Break

Single Sessions

4:45-5:45 Results from the North Carolina and Virginia university hop growing studies-Jeanine Davis, NC State University, Holly Scoggins, Virginia Tech and Laban Rutto, Virginia State

5:45-6:00 Wrap-Up, choose site for next year, thank you

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